Indiana Economic Development Corporation

Rebranding of the Indiana Economic Development Corporation (IEDC), including the creation of a dynamic new logo and a cohesive design system. This system featured a new color palette, typographic guidelines, and a distinct photography style, ensuring a unified visual identity across all platforms.

In addition to the branding elements, I storyboarded animations that utilized our newly developed assets for promotional digital out-of-home campaigns, collaborating closely with our animator to bring the vision to life.

The Challenge: To bring the new “For The Bold” tagline to life through an engaging design territory and logo system that sets the IEDC apart from its competitors.

Our Approach: We focused on bold typography, striking icons, and impactful imagery to establish a highly graphic aesthetic that reflects the unique spirit of Indiana. This design language strikes a balance between modern and inviting—confident yet approachable, casual yet audacious. Our courageous and optimistic visual identity resonates with the audience, aligning perfectly with the “Indiana for the Bold” theme and ensuring a memorable impact.