222 North LaSalle

For Tishman Speyer, a leading real estate firm renowned for its luxury office spaces, I spearheaded the revitalization of the 222 North LaSalle building's visual identity. This project involved crafting a fresh logo and developing a comprehensive design system that aligns with their brand aspirations. The result is a sophisticated and cohesive look that embodies the elegance and innovation Tishman Speyer represents in the Chicago skyline.

The Challenge: To create a compelling reimagined brand and associated leasing materials that highlight the property's new benefits and tell the story of 222 North LaSalle’s history, location and new amenities, while weaving in their commitment to a customer-first experience.

The Approach: Emphasizing an elegant aesthetic that harmonizes sophistication and timeless beauty with contemporary design. To pay homage to 222 North LaSalle's rich history, I introduced a series of modern flourishes and patterns inspired by the architectural details of the building. By incorporating muted cool tones and an elegant sans serif font alongside these ornamental accents, the style balances the building's historical significance with forward-thinking innovation. Overall, this system highlights the beauty in the details, creating a space that invites admiration and reflects the building’s unique character.