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Jitterliss Coffee
Project Type
Branding & Packaging
Date
2023
Role
Lead Designer
What is Jitterliss? Jitterliss was founded with the dual mission of helping people overcome their caffeine dependency and revitalizing the decaf coffee industry. We believe that coffee can be enjoyed without negative consequences and side effects. With Jitterliss, you can savor the rich flavors of coffee while embracing a healthier lifestyle.
In developing the brand identity for Jitterliss, I aimed to strike a harmonious balance between playfulness and calmness, reflecting the essence of decaf coffee. Utilizing a carefully designed color palette, I convey different caffeine levels with our brand colors, enhancing the viewer’s experience. The logo features a whimsical symbol that blends the letter “J” with a coffee cup, complemented by a friendly and inviting typeface. Overall, the Jitterliss branding creates a welcoming atmosphere that makes embracing a caffeine-free lifestyle feel both approachable and enjoyable.