Detroit Zoo Website Design

For the Detroit Zoo, I assisted in updating their websites implementing the new branding system created by our team. Using Figma, I helped create interactive design elements and page layouts across the site, ensuring adherence to the established Ui system and style guides. My focus was on maintaining visual consistency with the brand identity while enhancing aesthetics and usability. Additionally, I worked closely with our internal teams to ensure design feasibility and alignment with project timelines. Throughout the process, I actively participated in design reviews and ensured all feedback was done in a timely and efficient manner.

The Challenge: Build a refreshed, modern, user-friendly website for the Detroit Zoo, effectively showcasing the new 2023 branding through visually engaging and functional experiences across all sites.

The Approach: We aimed to create an engaging and inviting interface that encourages viewers to want to come to the zoo. Our goal was to not only facilitate easy access to essential information but also enhance deeper engagement for those looking to immerse themselves in the zoo's diverse offerings.